

The Fashion Footwear Charitable Foundation
Powering Shoes for a Cure, the largest fundraising event of the footwear industry, and raising $65 MILLION over the past 31 years for groundbreaking first-step breast cancer research.
Shoes for a Cure 2025 was a huge success! Thank you to our New York and Miami partners and supporters who helped raise runds in support of breast cancer research! Our work is not finished – please donate today.
OUR MISSION
The Fashion Footwear Charitable Foundation (FFCF) is a non-profit working to transform the shoe industry's donations of footwear into dollars that fund groundbreaking first-step breast cancer research at leading organizations in the U.S. Shoes for a Cure is the largest fundraising event of the footwear industry, raising $65 million since 1994 for this important cause. All donations are tax-deductible and benefit Breast Cancer Research.
BENEFICIARY HOSPITALS
The following institutes have received funding from the Fashion Footwear Charitable Foundation to further first-step breast cancer research.










BOARD OF DIRECTORS

SANDI MINES
President & Chair, FFCF; President, FFANY; VP, Corporate Engagement, FDRA

SARAH LUBAS
Vice Chair, FFCF
VP, Wholesale & Retail Concessions, Burberry

NABIL ALIFFI
Chief Brand Officer, FFCF; former Chief Brand Officer, Neiman Marcus

SUSAN ITZKOWITZ
President
Marc Fisher
Footwear

JOHN HERON
President, Børn
Berkshire Hathaway Shoe Holdings

FARYL GILSTON
Founder
& CEO
Faryl Robin

MATT PRIEST
President
& CEO
FDRA

BRENDA CHRISTMON
Sr. Director, Brand Communications
Rack Room Shoes

CARRIE RUBIN
President,
North America
Pentland

SANDRA COLON
Head of
Sales
Birkenstock

EMILY ROCKEFELLER
Breast Cancer Research Advocate, Philanthropist

JESSICA ADLER
Vice President of Sales
Merrell
ADVISORY COUNCIL

RACHAEL KLEIN
Marketing & Strategy, FFCF
Luxury Brand Partnerships and Marketing Consultant; former VP, Brand Marketing, Neiman Marcus

ERICA MINTON
Marketing Operations, FFCF
Director, Creative Operations
Tailored Brands

DEIRDRE BRADY
Special Events, FFCF
Sr. Specialist, Retail Initiatives & Partnerships
DSW Designer Shoe Warehouse

RACHEL AZAROFF
Miami Fundraising Support, FFCF
President
Supernova Advisory
450 Lexington Ave, 4th floor
New York, NY 10017
The Fashion Footwear Charitable Foundation of New York Inc. is a 501(c)(3) organization, with an IRS ruling year of 2001. Donations are tax-deductible.
© 2026


























